Promote your web site using Facebook

Have you noticed how everyone is now joining the world's largest social network, Facebook? More and more businesses are also building their presence on this network, and for a very good reason: to hang out where their customers and prospects hang out!

Facebook has seen huge growth and given businesses an opportunity to place very targeted ads on members' pages. This is where most clicks are happening today. Google Adwords is being outshined by Facebook Ads.

To put your business on Facebook and advertise there successfully is simple
if you have clear directions.

Following are some of the basic things you should be doing to promote your site on facebook

• Facebook Profile Page: Provide links to your blogs or websites on your profile page. People who view your profile will be able to check out your site and may get interested in your products and services.
• Use facebook applications or widgets.
• Create a Facebook fan page which will increase your websites/businesses online visibility and builds brand awareness
• Facebook social advertisements. Through Facebook social ads, you will be able to reach specific audience. You will surely have a better return on investment from your advertising campaign by posting ads based on the interests of those people who are part of your network. You may choose to have a pay per view or pay per click model. 
• Join or create a social group for your business. This is a better viral marketing tactic for posting updates about your business,links to your websites and invite people in any types of events.

Checkout following resources for more details on this subject:

	Traffic and Sales Automation Software Suite Using Facebook. More Details...
	Facebook Advertising step-by-step Guide shows marketing and advertising tips on the world's largest social network. More Details...

SEO techniques

Link Building Strategies

• Blogs
• Forums
• Squidoo Lists
• Social Networking / Web 2.0 Profiles
  
  Create profiles on these sites for every niche you're in and list your web site, which becomes a high quality backlink to your site.
  
  www.linkedin.com
  www.twibs.com www.zoominfo.com
  www.facebook.com

• Article Marketing 0n article directories
  
  Submit your articles on article directories with links to your web site.
  
  www.Ezinearticles.com
  www.goarticles.com
  www.articledashboard.com.

Affiliate Marketing Compensation Models

Pay-Per-Impression (CPM)
In this model the commission is based on Impressions. For every 1000 times the Ad is displayed the publisher gets an amount as commission from the Advertiser.

In short CPM means Cost-Per-Mil (Mil = 1000) Impressions

Pay-Per-Click (CPC)
Cost-Per-Click. Advertiser pays Publisher $x.xx amount of money, every time a visitor (potential prospect) clicks on the advertiser's Ad. It is irrelevant (for the compensation) how often an Ad is displayed. Commission is only due when the Ad is clicked. See also click fraud.

Pay-Per-Lead (CPA or CPL)
Cost-Per-Action or Cost-Per-Acquisition (CPA), Cost-per-Lead (CPL). Advertiser pays Publisher $x.xx in commission for every visitor that was referred by the publisher to the Advertiser (Website) and performs a desired action, such as Filling out a Form, Creating an Account or Signing up for a Newsletter. This compensation model is very popular with online services from ISP's, Cell Phone Providers, Banks (Loans, Mortgages, Credit Cards) and Subscription Services.

Pay-Per-Sale (CPS)
Cost-Per-Sale (CPS). Advertiser pays the publisher a percentage (%) of the Order Amount (Sale) that was created by a customer who was referred by the publisher. This model is by far the most common compensation model used by online retailers that have an affiliate program.

Pay-Per-Call
This is a new compensation model. No official abbreviation exist yet. Advertiser pays publisher a $x.xx commission for phone calls received from potential prospects as response to a specific publisher Ad. Recently developed call-tracking technology allows to create a bridge between online and offline Adve

Affiliate marketing - An Overview

Affiliate Marketing is a popular method of promoting web businesses in which an affiliate is rewarded for every visitor, subscriber and/or customer provided through his efforts. It is a modern variation of the practice of paying finder's-fees for the introduction of new clients to a business. Compensation may be made based on a certain value for each visit (Pay per click), registrant (Pay per lead), or a commission for each customer or sale (Pay per Sale), or any combination.

The most attractive aspect of affiliate marketing, from the merchant's viewpoint, is that with this pay for performance model, no payment is due to an affiliate until results are realized.